Sovereign AI,
without the cost blowouts.
Run sovereign AI as a governed service in Australia and reduce AI costs by up to 25% compared to token-based platforms with Launch® AI. Avoid cost blowouts with predictable pricing and no infrastructure and platform complexity. Keep full control over your data, prompts and AI outputs.
Launch® AI
Scale AI from pilot to production.
There’s a big gap between experimenting with data and AI and running it as part of the business. Many organisations get stuck in that middle ground, unsure how to scale what they’ve started.
Launch® AI removes that friction. It gives you a single, enterprise-grade generative AI platform to run in production, with a clear path from pilot through to scale – without needing to rebuild your architecture or lock yourself into one approach. Start with a shared environment to validate use cases, then move to dedicated capacity as AI becomes business-critical.
Value you see
Sovereign AI that keeps you in control.
Discover an enterprise AI platform that delivers predictable pricing and full control over your data.
Sovereign by design
Launch® AI is delivered entirely from Australian sovereign private cloud, so all your data, prompts and operational logs remain within national borders.
Predictable cost model
AI consumption is priced on fixed monthly capacity rather than volatile token usage, removing budget surprises and enabling accurate forecasting.
Vendor neutral AI, no lock-in
A centralised model-as-a-service layer connects all applications using open integration platforms, preventing siloed AI outcomes and long-term lock-in.
Closer to your data
Run AI alongside your private cloud workloads to eliminate data movement complexity, reduce latency and avoid public cloud egress charges.
Enterprise-ready from day one
Identity-aware access, governance guardrails and full observability are embedded by default, so AI services meet enterprise security and operational standards from the outset.
No capital investment
Deploy a generative AI platform without investing in GPUs or platform engineering overhead.
Common use cases
How we help you scale sovereign AI.
Here’s where Launch® AI delivers the most value as you scale AI across your business.
Moving AI from pilot to production
Many organisations start with AI experiments but struggle to operationalise them. LAUNCH® AI gives you a clear path to production, with a platform designed to support real workloads, not just testing environments.
Controlling AI cost at scale
As AI usage grows, token-based pricing becomes harder to manage. LAUNCH® AI replaces this with a predictable model, helping you scale usage without losing control of spend.
Running AI with sovereignty requirements
When data residency and compliance matter, offshore AI platforms create risk. LAUNCH® AI keeps everything in Australian data centres, supporting your critical policies and regulatory expectations.
Building AI without internal platform overhead
Not every organisation has the time or resources to build and run its own AI platform. LAUNCH® AI removes that burden, so your team can focus on optimising AI rather than managing infrastructure.
How it works
How Launch® AI scales with you.
Start small, validate use cases, then scale into production as your needs grow.
Launch® AI is designed to meet you where you are. Start with a shared environment to validate use cases, then move to dedicated capacity as AI becomes business-critical, without needing to rebuild your approach.
-
Shared Model-as-a-Service (MaaS):
A low-commitment starting point for testing and validating AI use cases, with governance and security built in.
-
Dedicated Model-as-a-Service:
A private, isolated environment with reserved capacity, designed for production workloads and regulated use cases.
For more advanced teams, Launch® AI also supports containerised and infrastructure-level deployments, giving you flexibility as your AI capability matures.
You’re in good company.
Why Macquarie Cloud Services
Australia’s trusted sovereign AI partner.
Run AI with a team that understands what it takes to deliver it securely, locally and at scale.
Built on real AI delivery
We’re running AI in our own environment, giving us practical insight into what works beyond pilot.
Sovereign infrastructure
LAUNCH® AI runs on infrastructure we own and operate in Australia, not layered on third-party platforms.
Enterprise-grade AI platform
Powered by Red Hat OpenShift, delivering secure, scalable AI on enterprise-grade Kubernetes.
Proven operational model
We manage governance, monitoring and performance as part of a fully supported, production-ready platform.
100% Australian support
Work directly with local engineers who understand your environment, with fast response times and continuity.
Industry-leading NPS
With a live NPS +95, we take accountability seriously and deliver consistent, high-quality support.
Contact us
Talk to an AI expert.
We’re here to guide you through your next steps.
- 1800 004 943
- Level 15, 2 Market St Sydney NSW 2000
FAQs.
What is a sovereign AI platform and why does it matter?
A sovereign AI platform ensures that all data, prompts and outputs remain within a defined geographic boundary. LAUNCH® AI runs entirely in Australian data centres, helping organisations meet regulatory, privacy and internal governance requirements without relying on offshore platforms.
How is LAUNCH® AI different from OpenAI or Gemini?
Public generative AI platforms are typically delivered as SaaS, with usage-based pricing and limited control over where data is processed. LAUNCH® AI provides API access to models within an Australian sovereign private cloud, giving you more control over cost, governance and data location.
How does LAUNCH® AI help control AI costs?
Many AI platforms charge based on token usage, which can become unpredictable as adoption grows. LAUNCH® AI uses a capacity-based pricing model, making it easier to forecast costs and scale usage without unexpected spikes.
Can we move from pilot to production with LAUNCH® AI?
Yes. LAUNCH® AI is designed to support a clear progression from early experimentation through to production. You can start with a shared environment to validate use cases, then move to dedicated capacity as AI becomes business-critical.
Do we need to manage GPUs or build our own AI platform?
No. LAUNCH® AI removes the need to purchase GPUs or build and operate your own enterprise AI platform. It’s delivered as a managed service, so your team can focus on using AI rather than running the underlying infrastructure.
Can we use our own models or fine-tune models?
Our dedicated Australian environments support customer-specific models and fine-tuning, allowing you to tailor AI to your use cases while maintaining control over performance, security and data.
What’s the benefit of using an Australian AI platform?
Using an Australian AI platform ensures your data, prompts and outputs remain within national borders, supporting compliance, sovereignty and internal governance requirements. It also reduces reliance on offshore providers and gives organisations more control over how AI is deployed and scaled.
Is LAUNCH® AI suitable for enterprise AI workloads?
Yes. LAUNCH® AI is designed as an enterprise AI platform, supporting secure, governed and scalable deployments across a range of use cases, from internal copilots to customer-facing applications.
From our experts
Explore our insights.
Discover our practical insights and resources designed to help you make better decisions about your AI strategy.
The Strategic Cloud Reset for 2026.
Naran McClung
Oct 2025
Don’t become the next statistic.
Slava Drozd & Naran McClung
02 Oct 2025
Our data journey, your starting point.
Ben Gialouris
Oct 31 2025