The VMware Partner Shake-Up: What’s Happening and How It Affects You

Broadcom is making waves across the VMware partner ecosystem, and it’s more than just a routine update. By the end of October 2025, the existing VMware Cloud Service Provider (VCSP) program will be retired, and with it, a large number of partners will no longer be authorised to support or sell VMware solutions.  

Although Broadcom has yet to release the full details of the updated partner program, Broadcom confirmed that Macquarie Cloud Services will continue as an Authorised VMware Cloud Services provider (VCSP) partner under the updated Broadcom Advantage Partner framework, effective November 1^st, 2025.  
  
This positions us among a select group of cloud providers in Australia authorised to deliver a Managed VCF services, ensuring our customers retain access to trusted, enterprise-grade private cloud solutions in new Broadcom ecosystem.    
  
This shift is part of Broadcom’s strategy to streamline the partner landscape and double down on high-impact relationships. The goal? Fewer partners, stronger capabilities, and a more focused delivery model built around VMware Cloud Foundation (VCF).  

So, where does this leave your business?  

If you currently rely on a VMware partner who hasn’t been invited into Broadcom’s future program, you could soon face a range of challenges, from disrupted renewals and support gaps to cost surprises during migrations.  

That’s why this moment calls for clarity, forward planning, and the right partner.  

Here’s what we know:  

• The partner ecosystem is being trimmed: Broadcom will work only with a select group of VCSPs going forward. This isn’t a gradual shift, it’s a hard stop. Non-renewing partners have already been notified and will exit the program after October 31, 2025. Following that date, partners can continue to service their current VCSP commitment agreements until they expire, but they won’t be able to enter into new commitments or renewals.  

• White Labelling is being phased out: The ability to operate under another provider’s license (known as White Label) is also ending. From November, partners can continue to service their current VCSP commitment agreements until they expire.  

• VMware Cloud Foundation takes center stage: The future of VMware in Broadcom’s vision is centred on VCF, positioning it as the core of scalable, managed private cloud services. Broadcom is betting on a hyperscale approach, delivered by fewer, more capable providers in each region.  

What this means for you:  

If you’re working with a partner who hasn’t been retained, you may soon run into issues like:  

• The inability to renew or expand your current VMware footprint.  

• Potential loss of technical support continuity.  

• Higher costs due to reduced bundling options or migration overheads. 

• Uncertainty during renewals or SLA rollovers.  

These risks are real, but they’re also avoidable.  

Where we fit in:  

Macquarie Cloud Services remains a fully authorised VMware Cloud Service Provider under Broadcom’s updated program and we’re not going anywhere.  

We’re proud to be able to help our customers navigate these changes with confidence and control.  

Whether you’re looking to renew, re-evaluate, or completely re-architect your VMware strategy, we’re ready to help.  

What to do now:  

1. Ask the tough question: Is your current VMware partner still authorised beyond October 2025?  

2. Take stock: Review your current licensing agreements, upcoming renewals, and dependencies.  

3. Let’s talk: Even if you’re unsure, reach out. We’ll help assess your risk and outline your options, no pressure, just clarity.  

The VMware world is changing, but with the right partner, your path forward doesn’t have to be complicated.  

How Macquarie Cloud Services can help:  

Infrastructure Optimisation: Given Broadcom’s shift to metering based on physical cores.     

Licensing and Procurement: Navigating the new licensing models and procurement options.     

Evergreen Operations: Ensuring your operations remain up-to-date and efficient.     

Cost and Environmental Predictability: Managing costs effectively while considering environmental impacts.     

Certified VCF Architecture: Explore the full benefits of the VMware Cloud Foundation suite.     

Integrated Backup and DR Services: Native or partner-based Disaster Recovery and Backup-as-a-Service, ensuring resilience and business continuity.  

Hybrid Cloud Connectivity: Seamless extension between on-prem, Macquarie Cloud, and public cloud via Cloud Services gateway and VPN options.  

Risk, Governance, and Compliance: Addressing new risks and compliance requirements in this changing landscape.    

Authorised License Portability Partner: Secure your existing license investment when transitioning to Macquarie cloud.     

Proven Migration Expertise: Structured transition programs to minimise risk and downtime.